Why Broken Links Matter and How to Fix Them

Have you ever clicked on a link, only to be greeted with a dreaded “404 Not Found” error? Broken links are not just an inconvenience for your visitors; they can significantly impact your website’s SEO, user experience, and overall credibility. In this post, we’ll explore why broken links matter and provide actionable steps to fix them effectively.


Why Broken Links Matter

1. Negative Impact on SEO

Search engines like Google aim to provide users with the best possible experience. When their crawlers encounter broken links on your site, it signals poor maintenance, reducing your site’s ranking. Websites with too many broken links may be deemed less reliable, lowering their overall domain authority  .

2. Reduced User Experience

Broken links frustrate visitors who expect seamless navigation. Imagine a potential customer trying to access product information only to hit a dead end. This can lead to increased bounce rates and reduced time spent on your site, which are signals for search engines to rank your site lower  .

Reduced User Experience
Image by DC Studio on Freepik

3. Loss of Credibility

A site riddled with broken links appears unprofessional and neglected, impacting your brand’s trustworthiness. Ensuring all your hyperlinks lead to functional pages shows your commitment to maintaining a high-quality, user-friendly website .


How to Identify Broken Links

1. Manual Checks

Periodically click through your site to ensure all links are functional. While time-consuming, this method helps you experience your site like a visitor would, making it easier to spot and fix problems.

Manual Checks
Figure: HTML Sitemap – Author: Seobility – License: CC BY-SA 4.0

2. Use Online Tools

Several online tools, such as Google Search Console, Ahrefs, and Screaming Frog, can identify broken links efficiently. These platforms crawl your site and report broken URLs, saving you considerable time and effort.

Google Search Console
Figure: Google Search Console – Author: Seobility – License: CC BY-SA 4.0

3. Error Logging

Activate error logging in your website’s back-end to monitor user activity and capture any 404 errors that occur. This data can help pinpoint problematic links that need fixing .

Error Logging
Figure: Soft 404 – Author: Seobility – License: CC BY-SA 4.0

How to Fix Broken Links

1. Update the URL

If a link is broken due to a simple typo or outdated URL, correct the error directly in your content management system (CMS). This quick fix can instantly restore functionality  .

2. Create 301 Redirects

For links pointing to pages that no longer exist, set up 301 redirects to relevant pages. This ensures visitors and search engines are directed to related content, preserving SEO value and user experience .

Create 301 Redirects
Figure: WWW Redirect – Author: Seobility – License: CC BY-SA 4.0

3. Remove or Replace Links

If a broken link leads to external content that’s been removed, either find a similar page to link to or remove the link altogether. Always ensure external links add value and are up-to-date .

4. Regular Maintenance

Incorporate broken link checks into your regular website maintenance routine. Schedule periodic reviews using tools and manual checks to keep your site in top shape .


Broken links can severely damage your site’s SEO, user experience, and overall credibility. By understanding their impact and diligently fixing them, you can maintain a seamless, high-quality website that both users and search engines love.


Are broken links holding your website back?

Contact Seo Agency Halifax today to ensure your site remains functional and optimized. Our expert team can help you audit and fix broken links, enhancing your site’s performance and boosting your SEO. Let’s keep your digital presence impeccable!

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