SEO Audit & Optimization

What’s holding your website back from Google domination? When you audit your website, you get to see what you are doing well, where you can improve, and what to fix for an easy win.


What is SEO Audit & Optimization?

Our thorough search engine optimization (SEO) audit is the quickest and most effective approach to evaluating your website’s technical, on-page, and off-page SEO.

Because search engine algorithms and Webmaster Guidelines are constantly changing, assessing your website is critical. They assist you in developing a future SEO strategy that will be successful and provide insights into the overall performance of your website. For your site to remain optimized, SEO audits are required.

To succeed in your search, you need to prioritize your efforts, starting with your existing resources—your website. SEO audits can help you with this. By taking this step, you can be confident that the outcomes of your off-page optimization and link-building efforts will directly affect your return on investment (ROI).

Technical SEO Audits

Technical SEO audits aid in optimising each website page for improved organic search results. The pages on your website should adhere to Google criteria because it is a complicated network of pages, which will help you perform better in search.

An audit of your on-page SEO’s technical aspects looks for upgrades, issues, and notifications using tools like Google Search Console. To assist us in uncovering new insights, we also employ other tools like Screaming Frog, Moz Pro, Majestic SEO, SEMrush, and Ahrefs.


Website Crawl

An essential part of a technical SEO audit is a website crawl. We use the best SEO software to crawl your website. This allows us to identify and assess how Google has indexed your content.

When we crawl your website, we look for:

  • Redirects
  • Error pages
  • Duplicated content
  • Unlinked pages
  • Metadata
  • Substantially thin content
  • Missing pages
  • Browsable versions of your site

Manual Audit

You may find keyword opportunities, enhance on-page optimization, and make sure your content is in line with your SEO objectives with the aid of keyword research. By focusing on the proper keywords, you can become more competitive in your niche, respond to the audience’s search queries, and provide the groundwork for the content to draw in your target audience.

We can read these pages based on how Google will read them when we conduct our audit. These problems can significantly affect how well your website ranks, but they are simple to resolve with our assistance. The hardest thing is figuring out these issues. We propose solutions in addition to identifying these issues when we audit your website.

When we complete our assessment, we can identify what you are already doing well and where there is space for development. With your approval, we fix what needs fixing when we’ve determined what it is.


On-Page Optimization Services

Search engines can better grasp a webpage’s content and how it relates to a user’s query with the help of on-page SEO. It’s critical to stay current with best practices to increase your exposure in search as search engines improve their understanding of user intent and frequently update their algorithms.


Quality Content

Content is the only element that contributes to a stronger bond between users and a brand. Our on-page SEO business ensures that blogs and websites have high-quality material that isn’t stuffed with keywords. This increases the content’s readability tremendously and aids search engines in determining the website’s relevancy for a certain keyword phrase.


Schema Analysis

Our on-page SEO company thoroughly examines the website’s schema structure. We follow the rules so search engines can better understand your website. This aids in enhancing how your site appears in search results, which benefits your site’s rating.



Other essential HTML tags are examined as part of our on-page optimization services. They contain several ranking factors, including H1 to H4 header tags and alt-image tags. Doing this guarantees that the search engine can successfully crawl the website and enhance its rankings.

Meta Data

The use of metadata is crucial for on-page SEO. When we audit your website, we check whether each page is optimised correctly and has metadata, such as a title tag and a meta description.


Title Tag:

How your page's title displays on Google's search results page.

Meta Description:

The sentence follows the title and elaborates on its meaning while summarising the page's content. This usually includes a call to action to entice users to click the link.

Google can better understand a page’s context thanks to metadata. One of the most important places to incorporate your goal keywords is here because it can increase a page’s click-through rate.


As every single one of our title tags and meta descriptions is produced in-house by an expert, we don’t outsource any of our on-page optimization efforts. We write our title tags and meta descriptions based on our extensive keyword analysis. For the keywords that you specifically approved, we optimize your metadata.


Site Speed

Assessing your site speed is an essential part of our technical SEO audit because, if you have poor load speed, that doesn’t mean great things for how users interact with your website.

Google rewards websites that people like visiting. We offer site speed optimization services to help you update your site and get it loading faster for improved functionality and rankings.

Off-Page SEO Optimization

A website aids a business or organization in establishing its online presence, attracting customers, and foster business growth. Yet, more than a well-designed website is needed to ensure a rise in your conversion rate. To ensure that the search engines know your presence, you must market your website. Off-page optimization enters the picture in this situation.


Link Building

Another effective SEO strategy to increase traffic is internal linking. Link building is obtaining relevant, high-quality backlinks from other websites to increase your website’s rating and traffic. Link building, however, goes beyond merely placing your links on other websites. We use its networks and contacts to ensure that your websites’ links appear on reputable, high-quality websites.


Citations & Business Directories

Local citations can influence local search engine rankings and aid Internet users in finding nearby companies. Nearby firms can actively manage many citations to guarantee data accuracy. These are a few advantages of developing local citations:

Local search engine rankings are influenced by the quantity of citations, the integrity of the material, and the legitimacy of the platforms on which they are found. The calibre of the local citations aids in attracting new clients to your company. Your website traffic and foot traffic both rise as a result.


Social Media Optimization

We are a professional search engine optimization business that keeps its expertise updated on off-page optimization. When working with us, you won’t need to be concerned that the Google Panda and Penguin upgrades will harm your page rank or traffic. To learn more about our services, contact us right away.

Frequently Asked Question About On-Page & Off-Page SEO

What is an SEO audit?

An SEO audit is an audit that considers both the on-page and off-page factors that contribute to how your website ranks and is read by Google.

How long does an SEO audit take?

No two websites are the same. The length of time it will take us to do an SEO audit will depend on your volume of backlinks, and the size of your website (i.e., how much content and how many pages it has).

Why is an SEO audit important?

An SEO audit is important because it allows you to identify any factors that impact how your website is running and how it is being read by Google. By doing an audit, we are able to pinpoint your areas for improvement and create an SEO campaign that provides your site with the solutions it needs to succeed.

What is on-page SEO?

On-page SEO refers to the factors on a page or website that directly relates to its ranking. These factors include:

  • Content
  • Metadata (Title Tag & Meta Description)
  • Images & Alt Text
  • Schema
  • Page Speed
  • Domains & URLs
  • 301 Redirects
What is off-page SEO?

Off-page or off-site SEO refers to ranking factors that contribute to your website, but don’t directly live on your site. This mainly refers to the backlinks of your websites; the pages that are linking back to your website whether it be a piece of content, a business directory, or a forum post.

Why is on-page optimization important?

On-page optimization is important because it is what Google reads when it crawls a given page of your website. It is what helps Google to understand your page and identify who to serve it to. Optimizing your on-page SEO for the right keywords can make a world of a difference when it comes to how you rank on Google.

What is technical SEO?

Technical SEO refers to the back end elements of a website that impact how it runs, how it is crawled, and how it’s indexed. When we do a technical SEO audit we lookout for dead links, site speed, security, structured data, sitemaps, and robot txt as well as other factors.

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Halifax, NS B3J 3K5

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