Local-seo

Local SEO

46% of all Google searches are looking for local information. Local SEO can help you get your local business featured in Google’s coveted map results.

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What is Local SEO?

The SEO specialists at SEO Agency Halifax offer professional local SEO services to help you rank for those highly coveted geo-targeted keywords. These are keywords that are catered to specific locations to generate leads.

With the rise of voice search, more and more people are using location-centric search terms to find local businesses to suit their immediate needs. For this reason, “near me” and other local-based search terms have become money-making keywords for competitive local businesses looking to dominate the search engines.

Once your company is ranking for these keywords (and with our help, it will be), we help you maintain your killer rankings to continue attracting leads and organic traffic.

Professional Local SEO Services

When you enlist the help of our professional local SEO services, we design and implement effective geo-targeted SEO campaigns to get your business to the top of Google’s results page.

The reality is that local SEO campaigns are a balance of on-page optimization through metadata and content, as well as off-page efforts like link building and business directory citations. We offer a wide variety of services that all contribute to our local SEO efforts.

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Local-seo

Google My Business (GMB)

According to Ahrefs, 56% of local retailers haven’t even claimed their Google My Business (GMB) listing. If your business does not have a GMB listing, that’s the first thing we will take care of as part of our local SEO services. Your GMB is what will tell searchers — and Google — who you are, what you do, and where you are located.

The goal of your GMB is to be as accurate as possible to ensure that Google knows who you are. This way, they are more likely to trust your website, rank you, and make you visible to searchers.

Having a GMB that is accurate and up to date helps Google to verify your business. Google has an array of methods that they have built over the years to look for falsified information, so we ensure all of your business information is accurate and up to date.

Your GMB description and other aspects of the listing are meant to build consumer confidence in the owner of the listing. If you don’t already have a description or have one that isn’t properly optimized, we will write a description for you that utilizes your geo-targeted keywords to help your local SEO campaign.

Citations & Business Directories​

Placing business descriptions on directories is a key factor in local SEO. This helps to give Google confidence that the contact information on your Google My Business (GMB) is accurate. This is your key contact information; your opening hours, phone number, and street address.

Our citations process involves writing original business descriptions optimized for your keywords to place on a wide variety of business directories. We maintain a long list of business directories that we audit to make sure we are posting on directories that your business is not already featured on.

Our list of directories is always growing as we actively do wide internet searches for contact information for major players in competitive industries

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Local-seo

Local Keywords

When you work with us, we do thorough keyword research to identify your primary keywords and secondary search terms to support them. For the purpose of local SEO, we identify and then target local search terms with high search volume in order to optimize you for search terms that pertain to your primary areas of service.

These are money-making keywords that will make a huge difference for your business once you are ranking with our help. Think With Google has found that 50% of people who do a local search on their phone go to a physical store within the day. These are keywords with high conversions that can substantially elevate your business’s lead generation and conversions.

On-Page Optimization​

We utilize local keywords to optimize your site for on-page SEO. We integrate these keywords into your metadata, headers, and overall website content. Using these keywords, we will also conduct a site audit to build out a site-wide local SEO campaign.

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Local Content

According to Think With Google, 4 in 5 consumers use search engines to find local information. We write content optimized for your geo-targeted keywords to get you ranking for your money-making local keywords.

We offer content creation services to help you populate your website with content optimized for local SEO and also build you an off-line content portfolio linking back to your website.

  • Blogging

We write SEO blogs for your company to host on its website that targets your various keywords. These blogs tend to be centred around local trends, needs, and services.

  • Web Copy

We offer professional SEO copywriting to populate your website with optimized content. We create location-specific content that will help you rank for your desired geo-targeted keywords. We typically do this by building out individualized location pages that are specific to the locations your business serves, and the services or products your company offers in a specific location.

  • Link Building

We boast relationships with publications in various regions. Our content specialists create hyper-targeted link building content for our link building experts to place on localized websites. We do this to provide Google with more context and trust for your local business

The Value of Optimizing for Local SEO

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Voice Search​

The reality is that voice search is rapidly rising in popularity as people increasingly utilize functions like Google Assistant and Siri to locate “near me” options. According to HubSpot, “Near me” or “close by” type searches have seen over 900% growth in the last few years.

By implementing a local SEO campaign, we are able to help optimize your website for voice search and get you ranking for those local search terms that can help you generate leads and traffic.

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Blogging

Local SEO is highly targeted and gives you a competitive edge over other local businesses like yours. When your business services specific locations or is targeting specific locations, it is essential to have this competitive edge.

Local-seo

Local SEO

Nowadays, stealing that number one spot on Google’s results page is not the only way to get seen through search. In fact, Google results produce a map pack that showcases nearby businesses to make accessing business-related information easy for searchers.

Our local SEO services can help get your business on that map pack, giving leads direct access to call or visit your business.

Frequently Asked Questions About Local SEO

What is Local SEO?

Local SEO is a way to market your local business to a given location. This type of marketing is meant to serve results to searchers exactly as they need them, making local SEO a great way to generate immediate leads and traffic.

Why do I need Local SEO?

You need local SEO to market your business, products, or services, to a target audience in a specific location. This type of marketing gives your business a competitive edge and is hyper-targeted to ensure you’re generating the right leads to convert.

How does Local SEO work?

Optimizing your company’s website for Local SEO helps to promote your business’s services and products to local leads who can instantly interact with your website and convert.

How to improve Local SEO?

We have various strategies to improve your business’s local SEO including keyword research, business listings, strategically placed links, google my business, schema markup, and more.

How much does Local SEO cost?

You can get the pricing of our local SEO services on our fees page that outlines the cost of our varying services and SEO packages.

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Our services

CONTACT

1505 Barrington St. Unit 100
Halifax, NS B3J 3K5

Hours: M-F 9:30 to 17:30 AST

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